Color Schemes
Color Schemes in Graphic Design
BLACK AND WHITE
Black and white is the ultimate power couple in design — bold, clean, and always in style. Black brings the drama, white keeps things chill, and together they create magic with contrast and clarity. No flashy colors needed — just pure, stylish vibes that make any design look sharp, smart, and effortlessly cool.
Pastel colors are the soft-spoken charmers of the design world. Think minty greens, blush pinks, and baby blues — gentle, sweet, and easy on the eyes. They bring a light, airy feeling that says “calm and friendly” without trying too hard.
PASTEL TONES
METALLIC
Metallic colors bring the bling to design — shiny, sleek, and full of attitude. Think gold, silver, bronze, and chrome — they catch the light and demand attention. Metallics add a touch of luxury, power, or futuristic edge, depending on how you use them.
EARTHY NEUTRALS
Earthy neutrals are nature’s calm whisper in design — warm, grounded, and effortlessly cozy. Think soft browns, muted greens, sandy beiges, and clay tones. They bring a sense of warmth, stability, and organic beauty, perfect for creating relaxed, welcoming vibes.
NEON
Extremely bright, intense shades that appear to emit a glow, similar to the effect of a neon sign. These colors are often achieved through high saturation of pigments or digital values, making them stand out and highly visible.
BRIGHT AND BOLD
A bright and bold color palette in graphic design uses vivid, high-saturation colors to create visually striking and attention-grabbing designs. These palettes often incorporate warm, energetic colors like red, orange, and yellow, but any color can be made bright and bold with the right application.
MONOCHROME
A monochromatic color palette uses variations of a single color, not just black and white. It includes tints (lighter shades) and shades (darker shades) of the base color. While black and white are considered monochrome, a monochromatic scheme can be based on any color, creating a range of tones within that color family.
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