Branding Package
Just Another Munch For Pets
Pet Food
The Challange
The client plans to launch a pet food brand and requires the development of two distinct packaging types to clearly differentiate product categories while maintaining a cohesive brand identity. Both packaging types should feel visually connected under one brand, yet be clearly differentiated through color, illustration style, and product cues, making it easy for customers to choose the right food for their pets at a glance.
Our Solution
The solution introduces a character-driven packaging system that uses cute pet illustrations and a colorful, eye-catching palette to attract pet owners and clearly distinguish each product category. For the dried meat and chicken range, playful cat and dog characters are illustrated on the front, paired with bold, energetic colors to communicate strength, taste, and high-protein nutrition. For the veggie and seed range, friendly illustrations of rabbits, parrots, hamsters, and other small pets are used alongside softer yet vibrant colors to express freshness and natural ingredients.
Branding Package
Just Another MUnch (Rosti)
Street Food
The Challange
The client required a logo that could clearly represent rosti as a potato-based Swiss street food while fitting seamlessly under the umbrella brand, Just Another Munch Company. The logo needed to feel bold, playful, and appetizing, with strong visibility for use on food stalls, packaging, signage, and social media. It also had to communicate a casual street food vibe rather than a traditional or fine-dining identity.
Our Solution
The brand identity for Rosti uses a beige and red color palette to create a warm, appetizing visual that reflects freshly cooked potato-based street food. Beige represents the natural, comforting quality of potatoes, while red is used as an accent to stimulate appetite and add bold street food energy. The logo and visual system are supported by a mascot featuring three stacked cute potato illustrations, designed in a playful and friendly style. This mascot helps humanize the brand, making it more approachable and memorable while clearly communicating the core ingredient. Together, the color palette and mascot create a cohesive identity that feels fun, comforting, and highly recognizable across packaging, stalls, and digital platforms.
Branding Package
Putehku Beauty
Malaysian Skincare
The Challange
Client needs a whitening lotion designed for the Malaysian market, targeting teenagers and young women. The product must represent a modern Malaysian girl—fresh, confident, and naturally radiant—while remaining culturally relatable and aspirational.
Our Solution
The solution applies a bright and girly color palette to create a youthful, cheerful, and approachable look, supported by a cute doodle-style icon featuring three Malaysian girls representing Chinese, Indian, and Malay backgrounds. This design celebrates cultural diversity while reinforcing inclusivity and a strong local identity.
