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Surpriseyou CRM complete brand identity system and visual guidelines case study

Logo Design

Digital wealth management

Surpriseyou

The Challange

  • Clearly represent a CRM rewarding system through the logo

  • Maintain a professional look while adding a modern, edgy touch

  • Communicate value, recognition, and long-term customer relationship

Target Audience

  • Young professionals and digitally savvy individuals

  • Actively managing finances and seeking smarter ways to grow wealth

  • Value efficiency, clarity, and trust in financial tools

Visual Direction

  • Inspired by a “surprise you” experience concept

  • Uses a refined gift box metaphor

  • Avoids literal or overly playful illustrations

  • Applies a minimal and geometric visual approach

Our Solution

  • Developed to embody reliability, clarity, and efficiency through visual language

  • Created with a restrained aesthetic, avoiding overly decorative elements

  • Created trust and dependability through clean and consistent form

Surpriseyou CRM modern minimalist logo design and brand identity
surprise you ci 3 new.png

Modern, Professional, Geometric, Bold

Keywords

Hau.Chiim Indonesian street food case study featuring custom character mascot logo

Logo Design

Hau.Chiim

Indonesian Streetfood Stall

The Challenge

  • Create a stronger, more recognizable brand identity for the food stall

  • Develop a logo that clearly represents wonton and chili oil noodles

  • Ensure the design stands out in a competitive food stall environment

Target Audience

  • Targeting young consumers and casual diners

  • Appeals to students, young adults, and families

  • Focuses on those seeking quick and comforting meals

Visual Direction

  • Centers on a bold and appetizing visual identity

  • Clearly represents wonton and chili oil noodles as the core offering

  • Aims to instantly communicate the food category to customers

Our Solution

  • The boy wears a bonnet hat shaped like a wonton

  • The girl has curly hair with a noodle bowl–inspired hat

  • Introduces a playful, character-driven logo concept

Hau.Chiim playful wonton character brand identity for Indonesian food stall

Cute, Simple, Character-based​, Memorable

Keywords

Asset 14_4x.png

Logo Design

Just Another Munch For Pet

Freeze Dried Pet Food

The Challenge

  • Launching a new pet food brand for multiple types of pets

  • Covers cats, dogs, rabbits, parrots, hamsters, and other small animals

  • Requires a fun and friendly visual identity

Target Audience

  • Targeting young to middle-aged pet owners

  • Highly conscious of pets’ health and wellbeing

  • Typically urban and lifestyle-driven

  • Prioritizes quality ingredients, safety, and nutrition

Visual Direction

  • Illustration style as a core visual element

  • Uses simplified, rounded pet characters

  • Maintains a clean and slightly refined aesthetic

Our Solution

  • Features a customized “N” letter transformed into a standing dog shape

  • Creates a distinctive and instantly recognizable logo element

  • Adds emotional engagement through subtle, pet-inspired typography

Just Another Munch freeze-dried pet food packaging design case study featuring colorful pouches
Just Another Munch playful typography logo design for pet brand case study
Just Another Munch pet food packaging design mockup featuring custom animal illustrations

Cute, Vibrant, Simple, Modern

Keywords

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