Branding Package
Putehku Beauty
Malaysian Skincare
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Develop a whitening lotion tailored for the Malaysian market
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Target teenagers and young women as the core audience
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Represent a modern Malaysian girl identity
The Challenge
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Teenagers and young women in Malaysia
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Beauty-conscious and trend-aware consumers
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Values inclusivity and diverse representation
Target Audience
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Embraces a bright, girly, and youthful visual identity
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Uses pink-centric tones with soft pastel accents
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Applies a cheerful and approachable color palette
Visual Direction
Our Solution
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Creates a cheerful and approachable visual identity
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Uses a cute doodle-style illustration approach
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Features three Malaysian girls as key visual elements
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Represents Chinese, Indian, and Malay backgrounds
Youthful, Feminine, Diversity, Vibrant, Doodle, Cute
Keywords
Branding Package
Just Another Munch (Rosti)
Street Food
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Develop a logo that clearly represents rosti as a potato-based Swiss street food
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Ensure alignment with the parent brand, Just Another Munch Company
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Communicate a casual, street food vibe
The Challenge
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Young adults and casual food lovers
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Urban consumers who enjoy street food culture
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People looking for quick, satisfying meals
Target Audience
Visual Direction
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Uses a warm beige and bold red color palette
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Creates a strong, appetizing contrast for visibility
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Features cute stacked potato illustrations as the main visual
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Emphasizes the rosti as a potato-based product
Our Solution
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Develops a cohesive visual system across all brand touchpoints
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Features a mascot with three stacked cute potato illustrations
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Applies a playful and friendly illustration style
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Humanizes the brand to feel more approachable
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Reinforces the core ingredient through visual storytelling
Warm, Appetizing, Playful, Friendly
Keywords
Branding Package
Just Another Munch For Pets
Pet Food
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Challenge to develop a cohesive pet food brand with two distinct packaging systems
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Balance clear differentiation between product categories while maintaining a unified identity
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Establish strong visual consistency across logo, typography, and layout
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Create effective color-coding to guide quick product recognition
The Challenge
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Young to middle-aged pet owners
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Highly conscious of pets’ health and nutrition
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Urban, lifestyle-driven individuals
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Own a variety of pets (cats, dogs, rabbits, birds, small animals)
Target Audience
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Creates a clear visual hierarchy for easy product recognition
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Balances playfulness with clarity and functionality
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Ensures strong shelf impact and visibility
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Builds a cohesive yet flexible packaging system
Visual Direction
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Uses cute pet illustrations to create an emotional connection with pet owners
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Applies a colorful, eye-catching palette to attract attention on shelves
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Features playful cat and dog illustrations for the dried meat and chicken range
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Highlights rabbits, parrots, hamsters, and small pets for the veggie and seed range
Our Solution
Balanced, Colorful, Modern, Cute
Keywords
Branding Package
Therapy Lab
Eco-Friendly Scented Candle
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Stand out in a saturated candle market filled with similar minimal aesthetic brands
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Communicate eco-conscious values without relying on overused “green” visuals
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Translate intangible qualities like scent, memory, and nostalgia into a visual identity
The Challenge
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Young adults to early 40s
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Environmentally aware individuals seeking sustainable lifestyle choices
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Customers drawn to nostalgic, calming, and sensory-driven experiences
Target Audience
Visual Direction
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Earthy & Organic Palette
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Natural Textures
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Inspiration from wood, linen, clay, and raw materials
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Clean layouts with intentional spacing and refined composition
Our Solution
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Developed a timeless logo that reflects softness, balance, and calm
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Created a cohesive visual identity system adaptable across packaging, printing, and social media
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Designed packaging that emphasizes sustainability and tactile experience
Nature, Earth, Elegant, Nostalgic
Keywords
