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Putehku Beauty skincare packaging design layout for the Malaysian market

Packaging Design

Putehku Beauty

Malaysian Skincare

The Challenge

  • Develop a whitening lotion tailored for the Malaysian market

  • Ensure the brand feels culturally relatable and authentic

  • Reflect the image of a modern Malaysian girl

Putehku Beauty custom pink paper shopping bag and box packaging mockup

  • Seeks approachable and easy-to-use skincare solutions

  • Attracts teenagers to young adults

  • Targeting young women in Malaysia

Target Audience

Visual Direction

  • Focuses on a soft, cheerful, and inclusive visual identity

  • Feels youthful while staying culturally connected

  • Uses a bright, girly color palette as the core direction

Putehku Beauty skincare packaging label and box layout design for the Malaysian market
Putehku Beauty custom pink box packaging structure design for skincare products

Our Solution

  • Creates an approachable and friendly visual identity

  • Features a cute doodle-style icon as a key visual element

  • Illustrates three Malaysian girls representing Chinese, Indian, and Malay backgrounds

Youthful, Feminine, Diversity, Vibrant, Doodle, Cute

Keywords

Tapaw street food brand identity design featuring a bold chonky font and color palette

Packaging Design

Tapaw

Packaging for snacks and beverages

  • Develop a food and beverage packaging brand named Tapaw

  • Inspired by “tapau,” a Malaysian slang for takeaway food

  • Build a strong and recognizable brand identity

  • Reflect convenience and on-the-go lifestyle

The Challenge

Tapaw1.png

  • Targets young urban consumers and working professionals

  • Includes students, office workers, and busy individuals

  • Relies on takeaway food as part of daily routines

Target Audience

Visual Direction

Cute fast food packaging design that gives an appetizing impression

  • Captures the energy of everyday takeaway culture

  • Maintains a bold and practical visual identity

  • Uses a vibrant, high-contrast color palette

  • Incorporates warm reds, yellows, and earthy tones

  • Use red and yellow to symbolize prosperity and positivity

  • Feature a cat mascot as the main visual element

  • Depict the cat holding a food package to reinforce takeaway concept

  • Incorporate a bold, chonky typeface for “Tapaw”

Our Solution

Chonky, bold, cute, memorable

Keywords

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Packaging Design

Just Another Munch For Pet

Freeze Dried Pet Food

The Challenge

  • Launch a pet food brand with a clear packaging strategy

  • Develop two distinct packaging types for different product categories

  • Maintain a cohesive and consistent brand identity across both designs

  • Make products easy to recognize on shelves

Just Another Munch freeze-dried pet food packaging design case study featuring colorful pouches

Target Audience

  • Targets young to middle-aged pet owners

  • Highly conscious of pets’ health and wellbeing

  • Typically urban and lifestyle-driven

  • Prioritizes quality ingredients, safety, and nutrition

Just Another Munch pet food packaging design mockup featuring custom dog character illustrations

Visual Direction

  • Balances health-focused credibility with warm, lovable charm

  • Creates packaging that feels both trustworthy and engaging

  • Uses soft, natural tones like muted greens, beige, and creamy white

Our Solution

  • Introduces two distinct packaging systems to clearly separate product categories

  • Applies color-coding to differentiate each category while keeping brand consistency

  • Uses a unified logo, typography, and layout structure across both designs

Balanced, Colorful, Modern, Cute

Keywords

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