Illustration
Manis by Kins and Kats
Perfume
The Challenge
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Launch a new perfume with a fresh concept and visual direction
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Develop three distinct variants within a small tester packaging format
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Target young adult women as the primary audience
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Embrace beauty beyond conventional standards
Target Audience
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Young adult women as the primary audience
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Beauty-conscious and expressive individuals
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Social media–active and trend-aware
Visual Direction
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Highlights bold, charming, and playful character expressions
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Features diverse and relatable female characters
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Applies a soft yet vibrant color palette to reflect different moods
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Balances youthful energy with a slightly refined aesthetic
Our Solution
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Develop three playful packaging concepts for the perfume variants
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Represent distinct personalities: bold, charming, and playful
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Use unique illustrations to embody each character
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Create a strong visual storytelling approach for each variant
Girly, Pop, Youthful, Feminine
Keywords
Illustration
K-Pop Merchendise
Merchendise
The Challenge
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Create 6 cute characters based on each member
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Align character designs with the album concept
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Maintain a minimalist visual style
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Limit the use of colors and textures
Target Audience
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Fans of the group as the primary audience
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Young audiences, especially Gen Z and teens
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K-pop and pop culture enthusiasts
Visual Direction
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Limits color palette and textures for a cohesive look
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Focuses on distinctive hairstyles to define each character
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Highlights outfit silhouettes as key identity markers
Our Solution
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Ensure each character is instantly recognizable
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Maintain a cute and cohesive visual style
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Optimize designs for merchandise applications
Stylized, Character-driven, Recognizable, Distinctive
Keywords
